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- Preface
- What to Discover in This Business Guides on the Go
- Contents
- About the Authors
- 1: Pre-game: A Brief History of (Super Bowl) Advertising
- 2: Coin Toss: Advertising Matters
- 3: First Quarter: Make a Game Plan
- 4: Second Quarter: Make a Roadmap
- 5: Halftime Show: Find Creatives That Work and Stand Out
- 6: Third Quarter: Two Strategies to Boost Your Return on Ad Investment
- 7: Fourth Quarter: From Screen to Society
- 8: Over-Time: Don’t Drop Bricks
- 9: Award Ceremony: Everybody’s Watching—The Best Super Bowl Ads of All Time
- 9.1 #10 McDonald’s (1993) “The Showdown”
- 9.2 #9 Hyundai (2020) “Smaht Pahk”
- 9.3 #8 Volkswagen (2014) “The Wings”
- 9.4 #7 Jeep (2020) “Groundhog Day”
- 9.5 #6 E*TRADE (2008) “Baby”
- 9.6 #5 Coca-Cola (1980) “The Catch”
- 9.7 #4 Doritos (2009) “Crystal Ball”
- 9.8 #3 Snickers (2010) “Betty White”
- 9.9 #2 Budweiser (2014) “Puppy Love”
- 9.10 #1 Apple (1984) “1984”
- References
- 10: Post-Game: Growing the Audience—Globalizing the NFL Brand and Super Bowl Advertising
- 11: Coach’s Playbook: Top 10 Key Takeaways
- Index
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